There is a split running through this whole category that nobody puts on a comparison table, and it predicts more about your buying experience than most of the features do: whether the vendor will tell you the price without a phone call.
Who publishes
- Follow Up Boss: full tier pricing published. $69/user/mo, $499/mo for ten users, $1,000/mo for thirty. Add-on costs listed.
- Wise Agent: full pricing published. $49/mo flat, add-on seats $20/mo per five.
- Real Geeks: unusually detailed. $399/mo base, $500 setup, per-seat costs by band, $10/mo per MLS feed, and the price of every lead package.
Who does not
- BoldTrail: contact sales. Its own blog confirms there is no standard pricing page and that cost varies by team size, market, features and sales channel.
- BoomTown: contact sales. Four named packages, no prices attached to any of them.
Why this is worth weighting
Opaque pricing is not automatically a red flag. Genuinely enterprise products are configured per customer and a single number would be meaningless. But it does have practical consequences you should price in.
You cannot compare shortlists without booking demos, which turns a thirty-minute decision into a multi-week one. You have no reference point for whether the quote you get is normal. And you will not learn about extras like onboarding fees until you are already in the conversation. BoldTrail’s own blog notes the company has historically charged an onboarding fee without stating the amount.
The stale-number problem
Search for pricing on either of the opaque platforms and you will find blog posts quoting confident, specific monthly figures. Almost none of them trace back to a vendor source, and several contradict each other. Some are years old. A third-party number that cannot be checked against a vendor page is not information, it is filler.
This is why every page on this site says “contact sales” rather than inventing a figure. It is less satisfying to read. It is also the only accurate thing to write.
What to ask if you do book the demo
If you are going into a sales conversation with a platform that does not publish prices, go in with the questions that determine the real cost:
- What is the total first-year cost, including onboarding or setup fees?
- What is the contract length, and what happens if we leave early?
- Is the price per agent, per seat, or flat, and what happens when we add people?
- What is specifically not included at this tier that we would expect to be?
- Is this product being merged into another one, and what is the migration timeline?
That last question is not hypothetical in this market right now. Ask it.
See how the platforms line up on price transparency, contract terms and features in our comparison tool.