You have three pricing pages open and only one of them shows a price. That is most of the story right there.
These three platforms get compared constantly, usually as if they were the same kind of product. They are not. One is a follow-up engine, one is a brokerage platform, and one is a cheap CRM that quietly does more than its price suggests.
The short version
- Wise Agent, $49/mo flat for up to five people. The right answer for most solo agents and small teams.
- Follow Up Boss, $69/user/mo. Worth it when speed of response is the thing you are actually trying to fix.
- BoldTrail, contact sales. Built for brokerages, and you cannot find out what it costs without talking to someone.
Pricing, honestly
Follow Up Boss publishes its prices: $69 per user per month on Grow, dropping to $58 billed annually. Pro is $499 a month including ten users, Platform is $1,000 a month including thirty. There are no setup fees and it is month to month. Note one thing people miss: calling is a paid add-on on the entry tier, at $39 per user per month, so the real cost of a working setup is higher than the headline.
Wise Agent is $49 a month flat, and the word flat is doing real work there. That covers up to five team members. Nothing else in this comparison prices that way, and for a three or four person team it is dramatically cheaper per head than anything else here.
BoldTrail publishes nothing. Its own blog explains that pricing varies by team size, market, feature set and whether you buy direct or through a brokerage, and confirms there is no standard pricing page. It also notes the company has historically charged an onboarding fee without saying how much. Any specific dollar figure you find for BoldTrail on a third-party blog is not traceable to the vendor, and we are not going to repeat one.
What you are actually buying
Follow Up Boss is built around accountability. Its 250-plus integrations mean essentially any lead source drops into it, and its reporting tells you exactly how fast every lead got a response. It does not include an IDX website, and it does not generate leads. It assumes you have solved that already.
BoldTrail, the platform formerly sold as kvCORE, is the opposite: an all-in-one with the website, the CRM, marketing automation and brokerage tooling in one system. The breadth is genuine, and its review base is by far the largest here. The cost is opacity and a learning curve, and the fact that a solo agent will normally reach it through a brokerage rather than buying direct.
Wise Agent is a plain CRM that includes things its rivals treat as premium: transaction checklists, client-facing transaction portals, a built-in power dialer, and 24/7 live support on the entry plan. The interface is dated and the mobile experience is a web app rather than a native one. It also, like Follow Up Boss, generates no leads.
What the ratings actually say
BoldTrail sits at 4.5 out of 5 on G2 from 1,554 reviews, which is a large and well-tested sample, though it spans both the kvCORE and BoldTrail eras. Follow Up Boss is 4.6 from 118 reviews on G2.
Wise Agent is where you have to be careful. Its G2 score is 3.6, but from only fifteen reviews. On Capterra it is 4.4 from 531. Fifteen reviews is not a meaningful sample, and anyone quoting that 3.6 without the count is misleading you.
So which one
If you are solo or a small team and the real job is staying organised: Wise Agent. You would have to work hard to spend your money worse than paying five times more for features you will not use.
If you have lead flow and your problem is that leads go cold before anyone calls them: Follow Up Boss. That is precisely the problem it is built to solve, and it is the best in the category at it.
If you are a brokerage, or you are being offered BoldTrail through one: it is a serious platform and worth the demo. Go in knowing you will not get a price without a conversation, and ask specifically about the onboarding fee.
You can put any two of these head to head, along with Real Geeks and BoomTown, in our comparison tool.
Pricing verified against each vendor’s own pages in September 2026. Where a vendor does not publish a figure, we say so rather than estimating.