An IDX website is the single biggest reason real estate CRM prices vary by eight times. A CRM alone costs $46 to $69 a month. A CRM with an IDX site that generates its own leads costs $299 to $399 and up. Understanding which side of that line a platform sits on explains most of its price tag.
IDX included, and it is the point of the product
Real Geeks — the IDX site is the core of the product, not an attachment to it. $399/mo covers two users, with a $500 setup fee. You are buying a lead-generating website that happens to include a CRM to work the leads.
CINC — IDX included, sold as a lead-generation system with the website as the engine.
Sierra Interactive — IDX included with several design tiers, from $299.95/mo for one user on annual prepay. Sierra has a reputation for site speed and SEO structure specifically, which is why it comes up so often for agents who want organic traffic rather than paid.
Lofty — IDX included and explicitly SEO-oriented.
BoldTrail and BoomTown — IDX included.
Where the IDX costs extra
IXACT Contact is the case worth reading carefully. An agent website is included at $46.75/mo, which sounds like the cheapest IDX CRM on the market. It is not: true IDX is $50/mo extra. That takes the real cost of a searchable listings site to roughly $97/mo — still the cheapest genuine IDX option here by a wide margin, but not the headline number.
Top Producer sells websites as a separate product at $35/user/mo on top of $179/user/mo.
Wise Agent offers a website as a separate product rather than bundling it.
No IDX at all
Follow Up Boss and Realvolve do not offer IDX. Both integrate with third-party IDX providers instead. This is consistent with what they are: Follow Up Boss is a sales-workflow layer that sits behind whatever lead sources you already have, and Realvolve is a workflow automation tool. If you need a website, you buy one and connect it.
IDX at a glance
| Platform | IDX website | Starting price |
|---|---|---|
| Real Geeks | Yes — the core of the product | $399/mo, 2 users, +$500 setup |
| Sierra Interactive | Yes — several design tiers | $299.95/mo, 1 user, annual prepay |
| CINC | Yes, included | Not published |
| Lofty | Yes, included and SEO-oriented | Not published |
| BoldTrail | Yes, included | Not published |
| BoomTown | Yes, included | Not published |
| IXACT Contact | Agent site included; true IDX $50/mo extra | $46.75/mo per user, annual |
| Top Producer | Separate product, $35/user/mo | $179/user/mo |
| Wise Agent | Separate product, not bundled | $49/mo flat, up to 5 users |
| Follow Up Boss | No — third-party IDX integration | $69/user/mo |
| Realvolve | No | Not published |
Do you actually need the CRM to provide the IDX?
Bundling is genuinely valuable in one specific way: when the site and the CRM are one product, a visitor’s every search, saved listing and return visit lands on the contact record automatically. That behavioural data is what makes lead scoring and timed follow-up work. Bolting a third-party IDX onto a separate CRM gives you the leads but usually a thinner version of the behaviour.
Against that, a bundled site is a site you do not own the architecture of. If you leave, the site goes with the subscription, along with its URLs and whatever search rankings they had accumulated. That is a real cost at year three, and it rarely comes up on the demo call.
The practical test: if your business runs on organic and paid traffic to your own site, the bundle is worth the premium. If your leads come from Zillow, referrals, your sphere and your brokerage, you are paying $300+ a month for a website that is not generating anything, and a $69 CRM plus a $50 IDX plugin does the same job.
Frequently asked questions
What is the cheapest real estate CRM with IDX? IXACT Contact, at $46.75/mo plus $50/mo for true IDX — roughly $97/mo. Everything else with genuine bundled IDX starts around $299.
Why do so many IDX platforms not publish a price? BoldTrail, BoomTown, CINC and Lofty all require a demo before quoting. See which platforms publish pricing and which do not.
Does Follow Up Boss have an IDX website? No. It integrates with third-party IDX providers.
Is Sierra Interactive or Real Geeks better for SEO? Both are built around organic traffic and both have a real track record for it. Sierra is more often cited for site speed and technical structure; Real Geeks for a lower barrier to getting a site live. Compare them side by side.
Pricing and feature availability were taken from each vendor’s own pages. Where a vendor publishes no price, this page says so. Compare any two platforms side by side.