BoomTown vs Follow Up Boss
Pricing, contract terms and features side by side. Last checked September 2026.
- Follow Up Boss$69/user/mo
- BoldTrailContact sales
- Wise Agent$49/mo flat
- Real Geeks$399/mo
- BoomTownContact sales
- Sierra Interactive$299.95/mo
- LoftyContact sales
- CINCContact sales
- Top Producer$179/user/mo
- IXACT Contact$46.75/mo
- RealvolveContact sales
- Follow Up Boss$69/user/mo
- BoldTrailContact sales
- Wise Agent$49/mo flat
- Real Geeks$399/mo
- BoomTownContact sales
- Sierra Interactive$299.95/mo
- LoftyContact sales
- CINCContact sales
- Top Producer$179/user/mo
- IXACT Contact$46.75/mo
- RealvolveContact sales
Pick any two platforms. The page updates as soon as you choose.
BoomTown
Established lead-gen platform now being folded into BoldTrail.
Follow Up Boss
The follow-up engine for teams that already have leads coming in.
Quick verdict
Feature comparison
| BoomTown | Follow Up Boss | |
|---|---|---|
| Starting price | Contact sales | $69/user/mo |
| Pricing model | Four packages: Launch, Core, Grow, Advance | Per user. Pro $499/mo (10 users), Platform $1,000/mo (30 users) |
| Free trial | Demo only, no free trial | 14-day free trial |
| Contract | Not disclosed publicly | Month-to-month, no setup fee |
| Setup or onboarding fee | Not published | None |
| Best for | Large teams with real ad budgets | Teams tracking speed-to-lead |
| Paid leads included | Yes, lead generation is the core product | No, you bring your own lead sources |
| IDX website included | Yes, included | No, integrates with third-party IDX |
| Built-in dialer | Not confirmed at tier level | Yes (paid add-on on Grow, $39/user/mo) |
| SMS / texting | Not confirmed at tier level | Yes |
| Transaction management | Not confirmed at tier level | Via integration only (Dotloop, Brokermint) |
| Email marketing | Not confirmed at tier level | Yes |
| AI lead nurture | Yes, predictive CRM capabilities | Yes: Smart Summaries, Suggested Tasks, lead prioritisation |
| Mobile app | Yes | Yes, native app |
| Integrations | Not published | 250+ |
| Support | Success Assurance concierge lead qualification | Standard; priority on Platform |
Pricing and features verified against each vendor own pages in September 2026. Where a vendor does not publish a figure we say so rather than estimating it.
Pros and cons
BoomTown
- Highest review rating of any platform on this list
- Success Assurance puts real people on qualifying your leads
- Mature, well-tested lead generation for high-volume teams
- Strong reputation among established teams
- Its own owner is steering new buyers to BoldTrail instead
- No published pricing and no free trial
- Reviewers report the platform has seen few updates recently
- You may end up migrated to BoldTrail regardless
Follow Up Boss
- Published, transparent pricing, no sales call to see the cost
- Best-in-class lead response and accountability reporting
- 250+ integrations covering essentially every lead source
- Month-to-month, so you can leave without penalty
- No IDX website included, you supply your own lead sources
- Calling costs extra on the entry tier
- Transaction management only through third-party tools
- Per-user pricing gets expensive as a team grows
What reviewers say
Historically among the best-rated platforms in the category. More recent reviews raise the lack of ongoing development and the expectation of a move to BoldTrail.
Reviewers consistently praise the speed and reliability of the follow-up automation and the depth of integrations. The most common complaint is cost as headcount grows, and that it does not generate leads on its own.
Ratings are the aggregate scores published by G2 and Capterra, shown with their review counts so you can judge how much weight each one deserves.
Frequently asked questions
How much do BoomTown and Follow Up Boss cost?
BoomTown: Contact sales (No public pricing published). Follow Up Boss: $69/user/mo ($58/user/mo billed annually). Both figures come from each vendor own pricing page, checked in September 2026.
Does BoomTown or Follow Up Boss offer a free trial?
BoomTown: Demo only, no free trial. Follow Up Boss: 14-day free trial.
Are you locked into a contract with BoomTown or Follow Up Boss?
BoomTown: Not disclosed publicly. Follow Up Boss: Month-to-month, no setup fee. On setup costs, BoomTown is not published and Follow Up Boss is none.
Do BoomTown or Follow Up Boss include an IDX website?
BoomTown: Yes, included. Follow Up Boss: No, integrates with third-party IDX.
Do BoomTown or Follow Up Boss provide leads?
BoomTown: Yes, lead generation is the core product. Follow Up Boss: No, you bring your own lead sources. This is one of the biggest differences between platforms in this category and it is often glossed over in sales demos.
Which is better for a solo agent, BoomTown or Follow Up Boss?
BoomTown is built for large teams with real ad budgets, while Follow Up Boss is built for teams tracking speed-to-lead. A solo agent should generally weigh the cheaper, shorter-commitment option unless they are already spending money on leads.