Follow Up Boss vs Lofty
Pricing, contract terms and features side by side. Last checked September 2026.
- Follow Up Boss$69/user/mo
- BoldTrailContact sales
- Wise Agent$49/mo flat
- Real Geeks$399/mo
- BoomTownContact sales
- Sierra Interactive$299.95/mo
- LoftyContact sales
- CINCContact sales
- Top Producer$179/user/mo
- IXACT Contact$46.75/mo
- RealvolveContact sales
- Follow Up Boss$69/user/mo
- BoldTrailContact sales
- Wise Agent$49/mo flat
- Real Geeks$399/mo
- BoomTownContact sales
- Sierra Interactive$299.95/mo
- LoftyContact sales
- CINCContact sales
- Top Producer$179/user/mo
- IXACT Contact$46.75/mo
- RealvolveContact sales
Pick any two platforms. The page updates as soon as you choose.
Follow Up Boss
The follow-up engine for teams that already have leads coming in.
Lofty
The all-in-one formerly called Chime, which will also sell you the leads.
Quick verdict
Feature comparison
| Follow Up Boss | Lofty | |
|---|---|---|
| Starting price | $69/user/mo | Contact sales |
| Pricing model | Per user. Pro $499/mo (10 users), Platform $1,000/mo (30 users) | Four tiers: Agent, Team, Broker, Enterprise. Price varies with seats and add-ons |
| Free trial | 14-day free trial | Demo only, no free trial |
| Contract | Month-to-month, no setup fee | Not disclosed publicly |
| Setup or onboarding fee | None | Not published |
| Best for | Teams tracking speed-to-lead | Teams buying site, CRM and ads together |
| Paid leads included | No, you bring your own lead sources | Yes, paid Google, Facebook and direct mail programmes |
| IDX website included | No, integrates with third-party IDX | Yes, included and SEO-oriented |
| Built-in dialer | Yes (paid add-on on Grow, $39/user/mo) | Yes, listed as an optional paid upgrade |
| SMS / texting | Yes | Yes, with metered text packages as add-ons |
| Transaction management | Via integration only (Dotloop, Brokermint) | Yes |
| Email marketing | Yes | Yes, inside Smart Plans workflows |
| AI lead nurture | Yes: Smart Summaries, Suggested Tasks, lead prioritisation | Yes, agentic AI assistant |
| Mobile app | Yes, native app | Yes |
| Integrations | 250+ | 200+ |
| Support | Standard; priority on Platform | Phone and email seven days a week |
Pricing and features verified against each vendor own pages in September 2026. Where a vendor does not publish a figure we say so rather than estimating it.
Pros and cons
Follow Up Boss
- Published, transparent pricing, no sales call to see the cost
- Best-in-class lead response and accountability reporting
- 250+ integrations covering essentially every lead source
- Month-to-month, so you can leave without penalty
- No IDX website included, you supply your own lead sources
- Calling costs extra on the entry tier
- Transaction management only through third-party tools
- Per-user pricing gets expensive as a team grows
Lofty
- Genuinely broad: website, CRM, workflows and paid lead generation in one place
- 200+ integrations, among the widest here
- Support available seven days a week
- Large review base, so the feedback is well-tested
- No published pricing and no free trial
- Heavily add-on based, so the demo price and the invoice can diverge
- The dialer is an upgrade rather than part of the platform
- Lowest satisfaction score of the big all-in-one platforms here
What reviewers say
Reviewers consistently praise the speed and reliability of the follow-up automation and the depth of integrations. The most common complaint is cost as headcount grows, and that it does not generate leads on its own.
The most common criticism is not slow support but inaccurate support, with reviewers describing front-line staff who do not know the product well. The second recurring theme is the gap between what the demo implies is included and what turns out to be a paid add-on.
Ratings are the aggregate scores published by G2 and Capterra, shown with their review counts so you can judge how much weight each one deserves.
Frequently asked questions
How much do Follow Up Boss and Lofty cost?
Follow Up Boss: $69/user/mo ($58/user/mo billed annually). Lofty: Contact sales (No public pricing published). Both figures come from each vendor own pricing page, checked in September 2026.
Does Follow Up Boss or Lofty offer a free trial?
Follow Up Boss: 14-day free trial. Lofty: Demo only, no free trial.
Are you locked into a contract with Follow Up Boss or Lofty?
Follow Up Boss: Month-to-month, no setup fee. Lofty: Not disclosed publicly. On setup costs, Follow Up Boss is none and Lofty is not published.
Do Follow Up Boss or Lofty include an IDX website?
Follow Up Boss: No, integrates with third-party IDX. Lofty: Yes, included and SEO-oriented.
Do Follow Up Boss or Lofty provide leads?
Follow Up Boss: No, you bring your own lead sources. Lofty: Yes, paid Google, Facebook and direct mail programmes. This is one of the biggest differences between platforms in this category and it is often glossed over in sales demos.
Which is better for a solo agent, Follow Up Boss or Lofty?
Follow Up Boss is built for teams tracking speed-to-lead, while Lofty is built for teams buying site, crm and ads together. A solo agent should generally weigh the cheaper, shorter-commitment option unless they are already spending money on leads.