Follow Up Boss vs Sierra Interactive

Pricing, contract terms and features side by side. Last checked September 2026.

VS

Pick any two platforms. The page updates as soon as you choose.

Follow Up Boss

The follow-up engine for teams that already have leads coming in.

$69/user/mo
$58/user/mo billed annually
4.6/5 on G2 from 118 reviews
VS

Sierra Interactive

The one platform here that publishes every price, built around leads you generate yourself.

$299.95/mo
Starter, 1 user, annual prepay
4.7/5 on G2 from 3 reviews

Quick verdict

Follow Up Boss suits teams tracking speed-to-lead, at $69/user/mo, month-to-month, no setup fee. Sierra Interactive suits small teams generating their own leads, at $299.95/mo, 12-month agreement on every plan. The deciding factor is usually whether you need leads and a website supplied for you, or you already have those and just need the follow-up to be airtight.

Feature comparison

Follow Up BossSierra Interactive
Starting price$69/user/mo$299.95/mo
Pricing modelPer user. Pro $499/mo (10 users), Platform $1,000/mo (30 users)Starter $299.95 (1 user), Essential $399.95 (3), Growth $599.95 (5). Monthly billing costs more
Free trial14-day free trialDemo only, no free trial
ContractMonth-to-month, no setup fee12-month agreement on every plan
Setup or onboarding feeNone$0 on annual prepay, $500 if billed monthly
Best forTeams tracking speed-to-leadSmall teams generating their own leads
Paid leads includedNo, you bring your own lead sourcesNo, it sells ad management, not leads
IDX website includedNo, integrates with third-party IDXYes, included, several design tiers
Built-in dialerYes (paid add-on on Grow, $39/user/mo)Yes, built in with call lists
SMS / textingYesYes
Transaction managementVia integration only (Dotloop, Brokermint)Not advertised
Email marketingYesYes, plus marketing automation
AI lead nurtureYes: Smart Summaries, Suggested Tasks, lead prioritisationPartial, focused on AI search visibility
Mobile appYes, native appYes
Integrations250+Nearly 100
SupportStandard; priority on PlatformTicket form; hours not published

Pricing and features verified against each vendor own pages in September 2026. Where a vendor does not publish a figure we say so rather than estimating it.

Pros and cons

Follow Up Boss

What works
  • Published, transparent pricing, no sales call to see the cost
  • Best-in-class lead response and accountability reporting
  • 250+ integrations covering essentially every lead source
  • Month-to-month, so you can leave without penalty
What does not
  • No IDX website included, you supply your own lead sources
  • Calling costs extra on the entry tier
  • Transaction management only through third-party tools
  • Per-user pricing gets expensive as a team grows

Sierra Interactive

What works
  • Publishes its full price list including setup fees, which is rare here
  • No setup fee at all if you pay annually up front
  • Seat costs fall steeply as a team grows, down to $5 per user at scale
  • Built around owning your lead source rather than renting one
What does not
  • Highest entry price here for a single user
  • A 12-month agreement on every plan, with no month-to-month option
  • No transaction management
  • Its review base is tiny, so there is little independent evidence either way

What reviewers say

4.6/5
G2, 118 reviews. Capterra 4.5/5 (58 reviews)

Reviewers consistently praise the speed and reliability of the follow-up automation and the depth of integrations. The most common complaint is cost as headcount grows, and that it does not generate leads on its own.

4.7/5
G2, 3 reviews. Only 3 reviews, far too few to mean anything. No Capterra listing exists

There is very little independent review data on Sierra, which is itself worth knowing. What exists praises the website and SEO strength and questions whether the entry price is justified against cheaper rivals.

Ratings are the aggregate scores published by G2 and Capterra, shown with their review counts so you can judge how much weight each one deserves.

Frequently asked questions

How much do Follow Up Boss and Sierra Interactive cost?

Follow Up Boss: $69/user/mo ($58/user/mo billed annually). Sierra Interactive: $299.95/mo (Starter, 1 user, annual prepay). Both figures come from each vendor own pricing page, checked in September 2026.

Does Follow Up Boss or Sierra Interactive offer a free trial?

Follow Up Boss: 14-day free trial. Sierra Interactive: Demo only, no free trial.

Are you locked into a contract with Follow Up Boss or Sierra Interactive?

Follow Up Boss: Month-to-month, no setup fee. Sierra Interactive: 12-month agreement on every plan. On setup costs, Follow Up Boss is none and Sierra Interactive is $0 on annual prepay, $500 if billed monthly.

Do Follow Up Boss or Sierra Interactive include an IDX website?

Follow Up Boss: No, integrates with third-party IDX. Sierra Interactive: Yes, included, several design tiers.

Do Follow Up Boss or Sierra Interactive provide leads?

Follow Up Boss: No, you bring your own lead sources. Sierra Interactive: No, it sells ad management, not leads. This is one of the biggest differences between platforms in this category and it is often glossed over in sales demos.

Which is better for a solo agent, Follow Up Boss or Sierra Interactive?

Follow Up Boss is built for teams tracking speed-to-lead, while Sierra Interactive is built for small teams generating their own leads. A solo agent should generally weigh the cheaper, shorter-commitment option unless they are already spending money on leads.

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