BoomTown vs Lofty
Pricing, contract terms and features side by side. Last checked September 2026.
- Follow Up Boss$69/user/mo
- BoldTrailContact sales
- Wise Agent$49/mo flat
- Real Geeks$399/mo
- BoomTownContact sales
- Sierra Interactive$299.95/mo
- LoftyContact sales
- CINCContact sales
- Top Producer$179/user/mo
- IXACT Contact$46.75/mo
- RealvolveContact sales
- Follow Up Boss$69/user/mo
- BoldTrailContact sales
- Wise Agent$49/mo flat
- Real Geeks$399/mo
- BoomTownContact sales
- Sierra Interactive$299.95/mo
- LoftyContact sales
- CINCContact sales
- Top Producer$179/user/mo
- IXACT Contact$46.75/mo
- RealvolveContact sales
Pick any two platforms. The page updates as soon as you choose.
BoomTown
Established lead-gen platform now being folded into BoldTrail.
Lofty
The all-in-one formerly called Chime, which will also sell you the leads.
Quick verdict
Feature comparison
| BoomTown | Lofty | |
|---|---|---|
| Starting price | Contact sales | Contact sales |
| Pricing model | Four packages: Launch, Core, Grow, Advance | Four tiers: Agent, Team, Broker, Enterprise. Price varies with seats and add-ons |
| Free trial | Demo only, no free trial | Demo only, no free trial |
| Contract | Not disclosed publicly | Not disclosed publicly |
| Setup or onboarding fee | Not published | Not published |
| Best for | Large teams with real ad budgets | Teams buying site, CRM and ads together |
| Paid leads included | Yes, lead generation is the core product | Yes, paid Google, Facebook and direct mail programmes |
| IDX website included | Yes, included | Yes, included and SEO-oriented |
| Built-in dialer | Not confirmed at tier level | Yes, listed as an optional paid upgrade |
| SMS / texting | Not confirmed at tier level | Yes, with metered text packages as add-ons |
| Transaction management | Not confirmed at tier level | Yes |
| Email marketing | Not confirmed at tier level | Yes, inside Smart Plans workflows |
| AI lead nurture | Yes, predictive CRM capabilities | Yes, agentic AI assistant |
| Mobile app | Yes | Yes |
| Integrations | Not published | 200+ |
| Support | Success Assurance concierge lead qualification | Phone and email seven days a week |
Pricing and features verified against each vendor own pages in September 2026. Where a vendor does not publish a figure we say so rather than estimating it.
Pros and cons
BoomTown
- Highest review rating of any platform on this list
- Success Assurance puts real people on qualifying your leads
- Mature, well-tested lead generation for high-volume teams
- Strong reputation among established teams
- Its own owner is steering new buyers to BoldTrail instead
- No published pricing and no free trial
- Reviewers report the platform has seen few updates recently
- You may end up migrated to BoldTrail regardless
Lofty
- Genuinely broad: website, CRM, workflows and paid lead generation in one place
- 200+ integrations, among the widest here
- Support available seven days a week
- Large review base, so the feedback is well-tested
- No published pricing and no free trial
- Heavily add-on based, so the demo price and the invoice can diverge
- The dialer is an upgrade rather than part of the platform
- Lowest satisfaction score of the big all-in-one platforms here
What reviewers say
Historically among the best-rated platforms in the category. More recent reviews raise the lack of ongoing development and the expectation of a move to BoldTrail.
The most common criticism is not slow support but inaccurate support, with reviewers describing front-line staff who do not know the product well. The second recurring theme is the gap between what the demo implies is included and what turns out to be a paid add-on.
Ratings are the aggregate scores published by G2 and Capterra, shown with their review counts so you can judge how much weight each one deserves.
Frequently asked questions
How much do BoomTown and Lofty cost?
BoomTown: Contact sales (No public pricing published). Lofty: Contact sales (No public pricing published). Both figures come from each vendor own pricing page, checked in September 2026.
Does BoomTown or Lofty offer a free trial?
BoomTown: Demo only, no free trial. Lofty: Demo only, no free trial.
Are you locked into a contract with BoomTown or Lofty?
BoomTown: Not disclosed publicly. Lofty: Not disclosed publicly. On setup costs, BoomTown is not published and Lofty is not published.
Do BoomTown or Lofty include an IDX website?
BoomTown: Yes, included. Lofty: Yes, included and SEO-oriented.
Do BoomTown or Lofty provide leads?
BoomTown: Yes, lead generation is the core product. Lofty: Yes, paid Google, Facebook and direct mail programmes. This is one of the biggest differences between platforms in this category and it is often glossed over in sales demos.
Which is better for a solo agent, BoomTown or Lofty?
BoomTown is built for large teams with real ad budgets, while Lofty is built for teams buying site, crm and ads together. A solo agent should generally weigh the cheaper, shorter-commitment option unless they are already spending money on leads.