BoomTown vs Top Producer

Pricing, contract terms and features side by side. Last checked September 2026.

VS

Pick any two platforms. The page updates as soon as you choose.

Heads up on BoomTown: Inside Real Estate, which owns both BoomTown and BoldTrail, states on its own BoldTrail site that BoomTown is now BoldTrail and steers new buyers there. The BoomTown site is still live and still selling. Check availability directly before committing.

BoomTown

Established lead-gen platform now being folded into BoldTrail.

Contact sales
No public pricing published
4.7/5 on G2 from 588 reviews
VS

Top Producer

A mature contact and transaction CRM with optional lead and farming programmes.

$179/user/mo
Pro. Team bundles are far cheaper per seat
4.0/5 on Capterra from 323 reviews

Quick verdict

BoomTown suits large teams with real ad budgets, but publishes no pricing at all, so budgeting means booking a sales call first. Top Producer suits solo agents and small teams wanting a classic crm, at $179/user/mo, not published; reviewers report long terms. The deciding factor is usually whether you need leads and a website supplied for you, or you already have those and just need the follow-up to be airtight.

Feature comparison

BoomTownTop Producer
Starting priceContact sales$179/user/mo
Pricing modelFour packages: Launch, Core, Grow, AdvancePro $179/user. Teams flat: 5 users $399/mo, 10 users $699/mo, 25 users $1,199/mo
Free trialDemo only, no free trialNo free trial advertised
ContractNot disclosed publiclyNot published; reviewers report long terms
Setup or onboarding feeNot publishedNone stated
Best forLarge teams with real ad budgetsSolo agents and small teams wanting a classic CRM
Paid leads includedYes, lead generation is the core productYes, Social Connect and HouseValues seller leads
IDX website includedYes, includedSeparate product at $35/user/mo
Built-in dialerNot confirmed at tier levelNot advertised
SMS / textingNot confirmed at tier levelYes, automated SMS and email response
Transaction managementNot confirmed at tier levelYes, included in Pro
Email marketingNot confirmed at tier levelYes
AI lead nurtureYes, predictive CRM capabilitiesPartial, AI writing plus predictive analytics
Mobile appYesYes
IntegrationsNot published150+ lead sources, 320+ MLS boards
SupportSuccess Assurance concierge lead qualificationChat and email, 7:30am-4pm PST weekdays

Pricing and features verified against each vendor own pages in September 2026. Where a vendor does not publish a figure we say so rather than estimating it.

Pros and cons

BoomTown

What works
  • Highest review rating of any platform on this list
  • Success Assurance puts real people on qualifying your leads
  • Mature, well-tested lead generation for high-volume teams
  • Strong reputation among established teams
What does not
  • Its own owner is steering new buyers to BoldTrail instead
  • No published pricing and no free trial
  • Reviewers report the platform has seen few updates recently
  • You may end up migrated to BoldTrail regardless

Top Producer

What works
  • Published per-user pricing, unlike most platforms at this size
  • Team bundles are unusually cheap per seat: 25 users for $1,199/mo
  • Transaction management included rather than sold separately
  • Connects to more MLS boards than anything else here
What does not
  • The lowest G2 score of any platform on this site
  • Contract length is not published, and reviewers report difficulty cancelling
  • The website is a paid add-on rather than part of the CRM
  • No dialer advertised

What reviewers say

4.7/5
G2, 588 reviews. Capterra 4.5/5 (239 reviews)

Historically among the best-rated platforms in the category. More recent reviews raise the lack of ongoing development and the expectation of a move to BoldTrail.

4.0/5
Capterra, 323 reviews. G2 3.1/5 from 124 reviews, the lowest score here

The most distinctive complaint is commercial rather than technical: reviewers describe being locked into long terms, continuing to be billed after trying to cancel, and struggling to reach anyone able to stop it. Repeated price rises come up alongside it.

Ratings are the aggregate scores published by G2 and Capterra, shown with their review counts so you can judge how much weight each one deserves.

Frequently asked questions

How much do BoomTown and Top Producer cost?

BoomTown: Contact sales (No public pricing published). Top Producer: $179/user/mo (Pro. Team bundles are far cheaper per seat). Both figures come from each vendor own pricing page, checked in September 2026.

Does BoomTown or Top Producer offer a free trial?

BoomTown: Demo only, no free trial. Top Producer: No free trial advertised.

Are you locked into a contract with BoomTown or Top Producer?

BoomTown: Not disclosed publicly. Top Producer: Not published; reviewers report long terms. On setup costs, BoomTown is not published and Top Producer is none stated.

Do BoomTown or Top Producer include an IDX website?

BoomTown: Yes, included. Top Producer: Separate product at $35/user/mo.

Do BoomTown or Top Producer provide leads?

BoomTown: Yes, lead generation is the core product. Top Producer: Yes, Social Connect and HouseValues seller leads. This is one of the biggest differences between platforms in this category and it is often glossed over in sales demos.

Which is better for a solo agent, BoomTown or Top Producer?

BoomTown is built for large teams with real ad budgets, while Top Producer is built for solo agents and small teams wanting a classic crm. A solo agent should generally weigh the cheaper, shorter-commitment option unless they are already spending money on leads.

Other comparisons

Follow Up Boss vs Wise AgentFollow Up Boss vs Real GeeksFollow Up Boss vs Sierra InteractiveFollow Up Boss vs LoftyFollow Up Boss vs Top ProducerFollow Up Boss vs IXACT ContactFollow Up Boss vs RealvolveBoldTrail vs Follow Up BossBoldTrail vs Wise AgentBoldTrail vs Real GeeksBoldTrail vs BoomTownBoldTrail vs Sierra Interactive