Lofty vs Sierra Interactive
Pricing, contract terms and features side by side. Last checked September 2026.
- Follow Up Boss$69/user/mo
- BoldTrailContact sales
- Wise Agent$49/mo flat
- Real Geeks$399/mo
- BoomTownContact sales
- Sierra Interactive$299.95/mo
- LoftyContact sales
- CINCContact sales
- Top Producer$179/user/mo
- IXACT Contact$46.75/mo
- RealvolveContact sales
- Follow Up Boss$69/user/mo
- BoldTrailContact sales
- Wise Agent$49/mo flat
- Real Geeks$399/mo
- BoomTownContact sales
- Sierra Interactive$299.95/mo
- LoftyContact sales
- CINCContact sales
- Top Producer$179/user/mo
- IXACT Contact$46.75/mo
- RealvolveContact sales
Pick any two platforms. The page updates as soon as you choose.
Lofty
The all-in-one formerly called Chime, which will also sell you the leads.
Sierra Interactive
The one platform here that publishes every price, built around leads you generate yourself.
Quick verdict
Feature comparison
| Lofty | Sierra Interactive | |
|---|---|---|
| Starting price | Contact sales | $299.95/mo |
| Pricing model | Four tiers: Agent, Team, Broker, Enterprise. Price varies with seats and add-ons | Starter $299.95 (1 user), Essential $399.95 (3), Growth $599.95 (5). Monthly billing costs more |
| Free trial | Demo only, no free trial | Demo only, no free trial |
| Contract | Not disclosed publicly | 12-month agreement on every plan |
| Setup or onboarding fee | Not published | $0 on annual prepay, $500 if billed monthly |
| Best for | Teams buying site, CRM and ads together | Small teams generating their own leads |
| Paid leads included | Yes, paid Google, Facebook and direct mail programmes | No, it sells ad management, not leads |
| IDX website included | Yes, included and SEO-oriented | Yes, included, several design tiers |
| Built-in dialer | Yes, listed as an optional paid upgrade | Yes, built in with call lists |
| SMS / texting | Yes, with metered text packages as add-ons | Yes |
| Transaction management | Yes | Not advertised |
| Email marketing | Yes, inside Smart Plans workflows | Yes, plus marketing automation |
| AI lead nurture | Yes, agentic AI assistant | Partial, focused on AI search visibility |
| Mobile app | Yes | Yes |
| Integrations | 200+ | Nearly 100 |
| Support | Phone and email seven days a week | Ticket form; hours not published |
Pricing and features verified against each vendor own pages in September 2026. Where a vendor does not publish a figure we say so rather than estimating it.
Pros and cons
Lofty
- Genuinely broad: website, CRM, workflows and paid lead generation in one place
- 200+ integrations, among the widest here
- Support available seven days a week
- Large review base, so the feedback is well-tested
- No published pricing and no free trial
- Heavily add-on based, so the demo price and the invoice can diverge
- The dialer is an upgrade rather than part of the platform
- Lowest satisfaction score of the big all-in-one platforms here
Sierra Interactive
- Publishes its full price list including setup fees, which is rare here
- No setup fee at all if you pay annually up front
- Seat costs fall steeply as a team grows, down to $5 per user at scale
- Built around owning your lead source rather than renting one
- Highest entry price here for a single user
- A 12-month agreement on every plan, with no month-to-month option
- No transaction management
- Its review base is tiny, so there is little independent evidence either way
What reviewers say
The most common criticism is not slow support but inaccurate support, with reviewers describing front-line staff who do not know the product well. The second recurring theme is the gap between what the demo implies is included and what turns out to be a paid add-on.
There is very little independent review data on Sierra, which is itself worth knowing. What exists praises the website and SEO strength and questions whether the entry price is justified against cheaper rivals.
Ratings are the aggregate scores published by G2 and Capterra, shown with their review counts so you can judge how much weight each one deserves.
Frequently asked questions
How much do Lofty and Sierra Interactive cost?
Lofty: Contact sales (No public pricing published). Sierra Interactive: $299.95/mo (Starter, 1 user, annual prepay). Both figures come from each vendor own pricing page, checked in September 2026.
Does Lofty or Sierra Interactive offer a free trial?
Lofty: Demo only, no free trial. Sierra Interactive: Demo only, no free trial.
Are you locked into a contract with Lofty or Sierra Interactive?
Lofty: Not disclosed publicly. Sierra Interactive: 12-month agreement on every plan. On setup costs, Lofty is not published and Sierra Interactive is $0 on annual prepay, $500 if billed monthly.
Do Lofty or Sierra Interactive include an IDX website?
Lofty: Yes, included and SEO-oriented. Sierra Interactive: Yes, included, several design tiers.
Do Lofty or Sierra Interactive provide leads?
Lofty: Yes, paid Google, Facebook and direct mail programmes. Sierra Interactive: No, it sells ad management, not leads. This is one of the biggest differences between platforms in this category and it is often glossed over in sales demos.
Which is better for a solo agent, Lofty or Sierra Interactive?
Lofty is built for teams buying site, crm and ads together, while Sierra Interactive is built for small teams generating their own leads. A solo agent should generally weigh the cheaper, shorter-commitment option unless they are already spending money on leads.