Lofty vs Top Producer
Pricing, contract terms and features side by side. Last checked September 2026.
- Follow Up Boss$69/user/mo
- BoldTrailContact sales
- Wise Agent$49/mo flat
- Real Geeks$399/mo
- BoomTownContact sales
- Sierra Interactive$299.95/mo
- LoftyContact sales
- CINCContact sales
- Top Producer$179/user/mo
- IXACT Contact$46.75/mo
- RealvolveContact sales
- Follow Up Boss$69/user/mo
- BoldTrailContact sales
- Wise Agent$49/mo flat
- Real Geeks$399/mo
- BoomTownContact sales
- Sierra Interactive$299.95/mo
- LoftyContact sales
- CINCContact sales
- Top Producer$179/user/mo
- IXACT Contact$46.75/mo
- RealvolveContact sales
Pick any two platforms. The page updates as soon as you choose.
Lofty
The all-in-one formerly called Chime, which will also sell you the leads.
Top Producer
A mature contact and transaction CRM with optional lead and farming programmes.
Quick verdict
Feature comparison
| Lofty | Top Producer | |
|---|---|---|
| Starting price | Contact sales | $179/user/mo |
| Pricing model | Four tiers: Agent, Team, Broker, Enterprise. Price varies with seats and add-ons | Pro $179/user. Teams flat: 5 users $399/mo, 10 users $699/mo, 25 users $1,199/mo |
| Free trial | Demo only, no free trial | No free trial advertised |
| Contract | Not disclosed publicly | Not published; reviewers report long terms |
| Setup or onboarding fee | Not published | None stated |
| Best for | Teams buying site, CRM and ads together | Solo agents and small teams wanting a classic CRM |
| Paid leads included | Yes, paid Google, Facebook and direct mail programmes | Yes, Social Connect and HouseValues seller leads |
| IDX website included | Yes, included and SEO-oriented | Separate product at $35/user/mo |
| Built-in dialer | Yes, listed as an optional paid upgrade | Not advertised |
| SMS / texting | Yes, with metered text packages as add-ons | Yes, automated SMS and email response |
| Transaction management | Yes | Yes, included in Pro |
| Email marketing | Yes, inside Smart Plans workflows | Yes |
| AI lead nurture | Yes, agentic AI assistant | Partial, AI writing plus predictive analytics |
| Mobile app | Yes | Yes |
| Integrations | 200+ | 150+ lead sources, 320+ MLS boards |
| Support | Phone and email seven days a week | Chat and email, 7:30am-4pm PST weekdays |
Pricing and features verified against each vendor own pages in September 2026. Where a vendor does not publish a figure we say so rather than estimating it.
Pros and cons
Lofty
- Genuinely broad: website, CRM, workflows and paid lead generation in one place
- 200+ integrations, among the widest here
- Support available seven days a week
- Large review base, so the feedback is well-tested
- No published pricing and no free trial
- Heavily add-on based, so the demo price and the invoice can diverge
- The dialer is an upgrade rather than part of the platform
- Lowest satisfaction score of the big all-in-one platforms here
Top Producer
- Published per-user pricing, unlike most platforms at this size
- Team bundles are unusually cheap per seat: 25 users for $1,199/mo
- Transaction management included rather than sold separately
- Connects to more MLS boards than anything else here
- The lowest G2 score of any platform on this site
- Contract length is not published, and reviewers report difficulty cancelling
- The website is a paid add-on rather than part of the CRM
- No dialer advertised
What reviewers say
The most common criticism is not slow support but inaccurate support, with reviewers describing front-line staff who do not know the product well. The second recurring theme is the gap between what the demo implies is included and what turns out to be a paid add-on.
The most distinctive complaint is commercial rather than technical: reviewers describe being locked into long terms, continuing to be billed after trying to cancel, and struggling to reach anyone able to stop it. Repeated price rises come up alongside it.
Ratings are the aggregate scores published by G2 and Capterra, shown with their review counts so you can judge how much weight each one deserves.
Frequently asked questions
How much do Lofty and Top Producer cost?
Lofty: Contact sales (No public pricing published). Top Producer: $179/user/mo (Pro. Team bundles are far cheaper per seat). Both figures come from each vendor own pricing page, checked in September 2026.
Does Lofty or Top Producer offer a free trial?
Lofty: Demo only, no free trial. Top Producer: No free trial advertised.
Are you locked into a contract with Lofty or Top Producer?
Lofty: Not disclosed publicly. Top Producer: Not published; reviewers report long terms. On setup costs, Lofty is not published and Top Producer is none stated.
Do Lofty or Top Producer include an IDX website?
Lofty: Yes, included and SEO-oriented. Top Producer: Separate product at $35/user/mo.
Do Lofty or Top Producer provide leads?
Lofty: Yes, paid Google, Facebook and direct mail programmes. Top Producer: Yes, Social Connect and HouseValues seller leads. This is one of the biggest differences between platforms in this category and it is often glossed over in sales demos.
Which is better for a solo agent, Lofty or Top Producer?
Lofty is built for teams buying site, crm and ads together, while Top Producer is built for solo agents and small teams wanting a classic crm. A solo agent should generally weigh the cheaper, shorter-commitment option unless they are already spending money on leads.