Lofty vs Wise Agent
Pricing, contract terms and features side by side. Last checked September 2026.
- Follow Up Boss$69/user/mo
- BoldTrailContact sales
- Wise Agent$49/mo flat
- Real Geeks$399/mo
- BoomTownContact sales
- Sierra Interactive$299.95/mo
- LoftyContact sales
- CINCContact sales
- Top Producer$179/user/mo
- IXACT Contact$46.75/mo
- RealvolveContact sales
- Follow Up Boss$69/user/mo
- BoldTrailContact sales
- Wise Agent$49/mo flat
- Real Geeks$399/mo
- BoomTownContact sales
- Sierra Interactive$299.95/mo
- LoftyContact sales
- CINCContact sales
- Top Producer$179/user/mo
- IXACT Contact$46.75/mo
- RealvolveContact sales
Pick any two platforms. The page updates as soon as you choose.
Lofty
The all-in-one formerly called Chime, which will also sell you the leads.
Wise Agent
The cheapest serious CRM here, with transaction management built in.
Quick verdict
Feature comparison
| Lofty | Wise Agent | |
|---|---|---|
| Starting price | Contact sales | $49/mo flat |
| Pricing model | Four tiers: Agent, Team, Broker, Enterprise. Price varies with seats and add-ons | Flat rate including up to 5 team members |
| Free trial | Demo only, no free trial | 14-day free trial, no card required |
| Contract | Not disclosed publicly | Month-to-month, no contracts |
| Setup or onboarding fee | Not published | None |
| Best for | Teams buying site, CRM and ads together | Solo agents and small teams |
| Paid leads included | Yes, paid Google, Facebook and direct mail programmes | No, it is a CRM only |
| IDX website included | Yes, included and SEO-oriented | Available as a separate product, not bundled |
| Built-in dialer | Yes, listed as an optional paid upgrade | Yes, built-in power dialer |
| SMS / texting | Yes, with metered text packages as add-ons | Yes |
| Transaction management | Yes | Yes, checklists and client transaction portals |
| Email marketing | Yes, inside Smart Plans workflows | Yes, email, newsletters and postcards |
| AI lead nurture | Yes, agentic AI assistant | Yes, AI writing assistant and follow-up |
| Mobile app | Yes | Mobile web app |
| Integrations | 200+ | 100+ |
| Support | Phone and email seven days a week | 24/7 live support included |
Pricing and features verified against each vendor own pages in September 2026. Where a vendor does not publish a figure we say so rather than estimating it.
Pros and cons
Lofty
- Genuinely broad: website, CRM, workflows and paid lead generation in one place
- 200+ integrations, among the widest here
- Support available seven days a week
- Large review base, so the feedback is well-tested
- No published pricing and no free trial
- Heavily add-on based, so the demo price and the invoice can diverge
- The dialer is an upgrade rather than part of the platform
- Lowest satisfaction score of the big all-in-one platforms here
Wise Agent
- Flat $49/mo covers up to five people, by far the lowest cost per head
- Transaction management included, which most rivals charge extra for
- 24/7 live support on the entry plan
- Free trial with no card required
- It is a CRM, not a lead generator, so no leads come with it
- IDX website is a separately priced product
- Mobile experience is a web app rather than a full native app
- Interface feels dated next to the all-in-one platforms
What reviewers say
The most common criticism is not slow support but inaccurate support, with reviewers describing front-line staff who do not know the product well. The second recurring theme is the gap between what the demo implies is included and what turns out to be a paid add-on.
Reviewers repeatedly call out the value for money and the responsiveness of support. Criticism concentrates on the dated interface and the absence of built-in lead generation.
Ratings are the aggregate scores published by G2 and Capterra, shown with their review counts so you can judge how much weight each one deserves.
Frequently asked questions
How much do Lofty and Wise Agent cost?
Lofty: Contact sales (No public pricing published). Wise Agent: $49/mo flat ($42/mo billed annually). Both figures come from each vendor own pricing page, checked in September 2026.
Does Lofty or Wise Agent offer a free trial?
Lofty: Demo only, no free trial. Wise Agent: 14-day free trial, no card required.
Are you locked into a contract with Lofty or Wise Agent?
Lofty: Not disclosed publicly. Wise Agent: Month-to-month, no contracts. On setup costs, Lofty is not published and Wise Agent is none.
Do Lofty or Wise Agent include an IDX website?
Lofty: Yes, included and SEO-oriented. Wise Agent: Available as a separate product, not bundled.
Do Lofty or Wise Agent provide leads?
Lofty: Yes, paid Google, Facebook and direct mail programmes. Wise Agent: No, it is a CRM only. This is one of the biggest differences between platforms in this category and it is often glossed over in sales demos.
Which is better for a solo agent, Lofty or Wise Agent?
Lofty is built for teams buying site, crm and ads together, while Wise Agent is built for solo agents and small teams. A solo agent should generally weigh the cheaper, shorter-commitment option unless they are already spending money on leads.